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  • Capital Humano | Edition Nº 35
    Rod Goffee - Gareth Jones ©2013 Harvard Business School Publishing Corp. -

  • Salud | Edition Nº 35
    Fontes: CNN, FirstWordPharma, American Heart Association -

  • Estratégico | Edition Nº 35
    Adrian Álvarez -

  • Estratégico | Edition Nº 35
    Dr. Pablo Bedrossian -

  • TEST

    Global | Edition Nº 35
    TEST Dr.Carlos Massone -

  • IS IT POSSIBLE TO BUY INTELLIGENCE? REFLECTIONS ON BUSINESS INTELIGENCE SYSTEMS

    Tecnológico | Edition Nº 34
    IS IT POSSIBLE TO BUY INTELLIGENCE? REFLECTIONS ON BUSINESS INTELIGENCE SYSTEMS Marcos Roberto de Araujo -

    Intelligence is a vital factor for a business survivaland perpetuity. Thus, the Business Intelligence concept includes a set of applications, resources and tools that enable the enhancement of decision making.

    Both the concept of intel...

  • EVOLUTION OF BUSINESS INTELLIGENCE

    Tecnológico | Edition Nº 34
    EVOLUTION OF BUSINESS INTELLIGENCE Raymundo Urbina Espejel - rurbina@close-upinternational.com.mx

    The Business Intelligence Industry has strongly impacted on the business world: the access to relevant and organized information, the use of it by following the company strategy and the availability via an appropriate technology platform implies a...

  • INFLUENCE MAP

    Estratégico | Edition Nº 34
    INFLUENCE MAP Dr. Carlos Massone -

    The value of prescribers depends not only on the prescriptions they write, but also on the prescriptions they influence in other prescribers.
    ...

  • Misinformation in the information age and the need to pose good questions

    Estratégico | Edition Nº 34
    Misinformation in the information age and the need to pose good questions Roberto Slepetys -

    Modern Age allows an unlimited access to great loads of information. Is this wide availability without a supporting context an advantage? It is paramount remembering the strategy and stay aligned to it.

    The current socio-demographic tr...

  • MYTHS AND TRENDS IN NEW MEDICINE DEVELOPMENT

    Estratégico | Edition Nº 34
    MYTHS AND TRENDS IN NEW MEDICINE DEVELOPMENT Dr. Pablo Bedrossian -

    Most of the time, innovation does not depend on sky-high investments on developing new drugs trials -in addition to new molecules. It depends on understanding what patients value to solve their problems: less drugs, more effects and more comfort.

  • How measure productivity in your sales force

    Estratégico | Edition Nº 34
    How measure productivity in your sales force Andreas Strakos -

    In order to survive in a market where products do not sell by themselves, the pharmaceutical industry must enhance its operational efficiency. What are the challenges that prevent from identifying demand?What is the necessary management for today...

  • PRODUCT LAUNCH AND CHESS STRATEGY

    Estratégico | Edition Nº 34
    PRODUCT LAUNCH AND CHESS STRATEGY Alejandro Daniel Schulz -

    As inchess opening, it is necessary for a product launch to consider what the first marketing actions will be, since they are substantial to reach the target. Why is the opening stage important? How to plan the product launch in order to win the...

  • Health Coverage and the New Brazilian Middle Class

    Mercados | Edition Nº 34
    Health Coverage and the New Brazilian Middle Class Renato Meirelles -

    As of 2003, about 40 million Brazilians have become middle class. Thus, they turned into a genuine engine for the social and economic transformation in Brazil. The business world has focused on them because they have spent an annual amount that...

  • ACCESS TO PRESCRIPTION DRUGS IN CHILE

    Mercados | Edition Nº 34
    ACCESS TO PRESCRIPTION DRUGS IN CHILE Rodrigo Nieto - Verónica Loyola -

    The Chilean Health Sector has experienced changes since 2005. Legislation defines how health problems are selected and the means of financing. The AUGE physicians from the private sector have become appealing to the pharmaceutical industry. The way...

  • Ten products that are expected to be industry’s largest growth drivers through to 2017

    Mercados | Edition Nº 34
    Ten products that are expected to be industry’s largest growth drivers through to 2017 FirstWord Pharma -

     In the Brazilian market, new molecules launches over the 2009-2012 period reached only 1.6% in sales for 2012. Thus, companies shifted their search focus. They now invest on innovative molecules for unfulfilled...

  • 7 RULES FOR MANAGING CREATIVE PEOPLE

    Capital Humano | Edition Nº 34
    7 RULES FOR MANAGING CREATIVE PEOPLE Tomas Chamorro Premuzic -

    Do several creative employees report to you? They may be in a bad mood, arrogant and inconstant. But they will certainly make the company successful. Seven rules to learn how to get the best from them. 

    Moody, erratic, eccentric a...

  • STRATEGIC LEADERSHIP: THE ESSENTIAL SKILLS

    Organizacional | Edition Nº 34
    STRATEGIC LEADERSHIP: THE ESSENTIAL SKILLS P.J.H. Schoemaker - S. Krupp - S. Howland -

    Do you want your business to grow? Do you think it can be faster thanyour competitors? Do you have the right leadership skills? This is an introduction to the six most important skills to think strategically and to seize opportunities in an...

  • Global | Edition Nº 32
    Carlos A. Massone -

  • Organizacional | Edition Nº 32
    Gabriel Romano / Enrique Yacuzzi -

  • Organizacional | Edition Nº 32
    Carlos Pino -

  • Estratégico | Edition Nº 32
    Enrique Monzón -

  • Estratégico | Edition Nº 32
    Adrián Álvarez -

  • Estratégico | Edition Nº 32
    Alejandro D. Schulz -

  • Capital Humano | Edition Nº 32
    Santiago Lazzati -

  • Global | Edition Nº 20
    Carlos Alberto Massone -

  • Global | Edition Nº 20
    Juan Ramón Jimenez -

  • Estratégico | Edition Nº 20
    Carlos Pino -

  • Resultados | Edition Nº 20
    Julio A. Castiglioni -

  • Calidad | Edition Nº 20
    Enrique Yacuzzi -

  • Global | Edition Nº 19
    Carlos Alberto Massone -

  • Global | Edition Nº 19
    Juan Ramón Jiménez -

  • Estratégico | Edition Nº 19
    Carlos Pino -

  • Resultados | Edition Nº 19
    Julio A. Castiglioni -

  • Calidad | Edition Nº 19
    Rodolfo Apreda - Enrique Yacuzzi -

  • Global | Edition Nº 18
    Carlos Alberto Massone -

  • Global | Edition Nº 18
    Juan Ramón Jiménez -

  • Estratégico | Edition Nº 18
    Carlos Pino -

  • Estratégico | Edition Nº 18
    Aurelio Fernández -

  • Resultados | Edition Nº 18
    Julio A. Castiglioni -

  • Calidad | Edition Nº 18
    Rodolfo Benedix, Fernando Martín, Enrique Yacuzzi -

  • Global | Edition Nº 17
    Carlos A. Massone -

  • Estratégico | Edition Nº 17
    Carlos Pino -

  • Resultados | Edition Nº 17
    Julio A. Castiglioni -

  • Calidad | Edition Nº 17
    Jorge Funes Bértoli -

  • Global | Edition Nº 16
    Carlos A. Massone -

  • Estratégico | Edition Nº 16
    Carlos Pino -

  • Resultados | Edition Nº 16
    Julio A. Castiglioni -

  • Calidad | Edition Nº 16
    Jorge Funes Bértoli -

  • Global | Edition Nº 15
    Carlos A. Massone -

  • Estratégico | Edition Nº 15
    Carlos Pino -

  • Estratégico | Edition Nº 15
    Abinel Rocha -

  • Resultados | Edition Nº 15
    Julio A. Castiglioni -

  • Calidad | Edition Nº 15
    Raúl Molteni -

  • Global | Edition Nº 14
    Carlos Guido Montini -

  • Estratégico | Edition Nº 14
    Carlos Alberto Massone -

  • Resultados | Edition Nº 14
    Mariela Bonaparte -

  • Calidad | Edition Nº 14
    Fernando Martín, Hugo Marcelo Quiñones, Matías Julián Popovsky y Enrique Yacuzzi -

  • Global | Edition Nº 13
    Carlos Guido Montini -

  • Estratégico | Edition Nº 13
    Carlos Massone -

  • Estratégico | Edition Nº 13
    Carlos Alberto Massone -

  • Estratégico | Edition Nº 13
    José Fernando Ramadinha -

  • Resultados | Edition Nº 13
    Claudio Donati -

  • Calidad | Edition Nº 13
    Jorge Funes Bértoli -

  • Global | Edition Nº 11
    Carlos Guido Montini -

  • Estratégico | Edition Nº 11
    Juan Carlos Angelini -

  • Resultados | Edition Nº
    Carlos Iglesias – Mariela Bonaparte -

  • Calidad | Edition Nº 11
    Jorge Funes Bertoli -

  • Global | Edition Nº 10
    Carlos Alberto Massone -

  • Estratégico | Edition Nº 10
    Marcelo Wechsler -

  • Resultados | Edition Nº 10
    Carlos Iglesias -

  • Calidad | Edition Nº 10
    Enrique Yacuzzi -

  • Global | Edition Nº 9
    Carlos Iglesias -

  • Estratégico | Edition Nº 9
    Carlos Alberto Massone -

  • Resultados | Edition Nº 9
    Carlos Iglesias -

  • Calidad | Edition Nº 9
    Fernando Martín – Enrique Yacuzzi -

  • Global | Edition Nº 8
    Mauro Clausen -

  • Tecnológico | Edition Nº 8
    Daniel Goglino -

  • Resultados | Edition Nº 8
    Carlos Iglesias – Isabel Maura -

  • Calidad | Edition Nº 8
    Fernando Martín – Enrique Yacuzzi -

  • Global | Edition Nº 7
    Ed Silverman -

  • Estratégico | Edition Nº 7
    Jorge Funes Bértoli -

  • Estratégico | Edition Nº 7
    Luis A. Hernández Serralta -

  • Calidad | Edition Nº 7
    Jorge Miller y Enrique Yacuzzi -

  • Resultados | Edition Nº 7
    Isabel Maura -

  • Global | Edition Nº 6
    Mauro Clausen -

  • Estratégico | Edition Nº 6
    Carlos Vaccarezz -

  • Resultados | Edition Nº 6
    Isabel Maura -

  • Calidad | Edition Nº 6
    Alain-Michael Chauvel -

  • Global | Edition Nº 5
    Mauro Clausen -

  • Estratégico | Edition Nº 5
    Luis A. Hernandez -

  • Resultados | Edition Nº 5
    Carlos Iglesias -

  • Calidad | Edition Nº 5
    Fernando Martin, Vedrónica Mayocchi, Dante Tollio, Gabriel Vignola, Enrique Yacuzzi, Carlos Iglesias -

  • Global | Edition Nº 4
    G. Orlanski, J. Scardigli -

  • Estratégico | Edition Nº 4
    Carlos Massone -

  • Estratégico | Edition Nº 4
    Juan Carlos Angelini -

  • Resultados | Edition Nº 4
    Carlos Iglesias -

  • Calidad | Edition Nº 4
    Fernando Martin, Verónica Mayocchi, Dante Tollio, Gabriel Vignola, Enrique Yacuzzi -

  • Global | Edition Nº 4
    Jorge Scardigli, Edward R. Silverman -

  • Estratégico | Edition Nº 3
    Carlos Vaccarezza -

  • Resultados | Edition Nº 3
    Carlos A. Iglesias -

  • Resultados | Edition Nº 3
    Isabel Maura -

  • Calidad | Edition Nº 3
    Enrique Yacuzzi -

  • Global | Edition Nº 2
    Carlos A. Iglesias -

  • Estratégico | Edition Nº 2
    Alejandro Ariel, Valeria Bonaparte -

  • Resultados | Edition Nº 2
    Edward R. Silverman, Carlos A. Iglesias -

  • Calidad | Edition Nº 2
    Fernando Martin, Claudia Ponce, Dante Tollio, Enrique Yacuzzi -

  • Calidad | Edition Nº 2
    Claudio Remon -

  • Global | Edition Nº 1
    Edward R. Silverman, Carlos A. Iglesias -

  • Estratégico | Edition Nº 1
    Roberto goti, Carlos Vinci -

  • Estratégico | Edition Nº 1
    Edward R. Silverman, Raul Injoque -

  • Calidad | Edition Nº 1
    Malena Maamari -

  • Calidad | Edition Nº
    Enrique Yacuzzi -